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The follow up to my very popular course, WordPress & Search Engine Optimization, this course gives a more in depth explanation of the complex world of Search Engine Optimization for Digital Marketing. Using a combination of in person explanations as well as voiced over presentations and animations, I shed light on the processes that take are involved in Search Engine Optimization Marketing tactics.
The skills you will learn in this course can be applied in any country and to any company. The digital marketing and digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
If you have even a basic understand of the Digital Marketing space, then I highly recommend taking this course. There is so much more to digital marketing and advertising than just Facebook and Google and this course explains what those “other things” actually are and how you can use them to promote your product or brand, or to further monetize your content.
Topics Covered Are:
1. Introduction to Search Engine tactics and how it is implemented.I explain how this works, the companies involved, and what these terms mean.
- Do this. Not that. SEO.
- On Page SEO Guide:
- SEO Customization:
Selecting a range keywords that relate to one another can be difficult to manage. Worried about fraud when it comes to digital advertising? So are the pros. In this section I outline what kind of fraud exists, and how advertisers and tech companies are fighting back.
- Important SEO:
URL Optimization and tips By now you know the importance of Data, but do you know what “data” actually is and how it’s collected and used? This section breaks it down and explains everything you need to know about advertising data.
- Killer SEO Checklist :
Who this course is for:
- Beginners with an interest in search engine marketing for business